Thursday, October 20, 2011

URL Shorteners are Tracking You

URL shorteners like bit.ly or goo.gl serve a useful purpose on tracking links in micro-blogs (and hyperlinks on web pages).  As you can see from the first figure for bit.ly, there is useful data like a histogram of clicks, source (referrers) of traffic, and location details (countries).


Just be aware that a history of the Twitter conversations with that link is also available (bottom of second figure).  Such a record of conversations would be useful for identifying those in your community (e.g., bloggers who consistently link to content you do).  But it also works the other way - others can see your interests.

No comments:

Post a Comment