Check out an interesting infographic on influences of social consumers. Search channels dominate social media channels for personal finance, restaurants, and travel. In contrast, social media channels dominate baby, beauty, electronics, and music product buying behavior. The underlying message seems to be that you trust your neighbor's opinion in some areas of buying but not others. Also interesting is the high involvement of social consumers to interact with a brand via Facebook and write an online post about a product or brand.
I can see search for personal finance as you want reputable sources providing that advice. I'm surprised about restaurants and travel - perhaps you are also looking for more reliable sources of information. Maybe that's why Starwood Hotels has introduced a comments section on their website. I would have thought electronics would rely more on expert opinion as well.
I can see search for personal finance as you want reputable sources providing that advice. I'm surprised about restaurants and travel - perhaps you are also looking for more reliable sources of information. Maybe that's why Starwood Hotels has introduced a comments section on their website. I would have thought electronics would rely more on expert opinion as well.
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