The good news is that the technology and corporate attitudes is a few years off where individual identities in social media can be matched to a customer profile. But it is coming. The notion of privacy (or expectations thereof) are changing rapidly with technology. One must presume that your social media space is public with few safeguards except for fuzzy filters like circles (Google+) and networks (Facebook) that one can't be entirely sure are free of leakage (either technology or user error).
The article Datamining Social Media Profiles for Actionable Intelligence gives you some idea of what is possible in identifying the individual in the future. With respect to banks (datamining example), they are lagging in social media - see the post Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking. The intriguing part of this banking survey is the feeling that little is being said about banks - well that was true until the Bank of America $5 debit card fee.
The article Datamining Social Media Profiles for Actionable Intelligence gives you some idea of what is possible in identifying the individual in the future. With respect to banks (datamining example), they are lagging in social media - see the post Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking. The intriguing part of this banking survey is the feeling that little is being said about banks - well that was true until the Bank of America $5 debit card fee.
