I received an offer for a social way to earn bonus points from Doubletree Hotels today. The email message stated:
Wait a second! I don't let anyone but my closest friends have access to my entire profile. This raises the question, the tagline of this blog "Shaping your online identity to balance community with privacy", how much is my privacy worth? Do I trust Doubletree, or any business, to use my profile in a manner consistent with my own Facebook settings?
I teach the core course on information systems in our BBA program. One of our case studies by David Kroenke, Singing Valley, speaks to the dangers of email marketing based on incomplete information. The example was a wheelchair-bound former guest who received a special offer for extreme skiing and the wife who found out that her husband had been ... you get the picture.
Does a Facebook profile provide enough context to target a particular market segment? To what degree of access will Facebook privacy become a concern? Do we need a marketers setting on our Facebook profile to reveal what we want them to know?
Readers - chime in - would you accept this offer? Should I?
Getting to know our guests is at the heart of all the little things we do at DoubleTree by Hilton™. That's why we are bringing HHonors members a unique way to connect with us on Facebook. You'll receive unique offers related to your personal interests and earn 500 Hilton HHonors Bonus Points.I thought - sure - for a Facebook like (see the Hampton Inn offer) I'll click through on the FB Connect button. As you can see in the screen capture (and text) they want a little more than a "Like". Thankfully I didn't click "Go to App" before reading the information that the DoubleTree Social Loyalty app will receive - essentially everything.
Wait a second! I don't let anyone but my closest friends have access to my entire profile. This raises the question, the tagline of this blog "Shaping your online identity to balance community with privacy", how much is my privacy worth? Do I trust Doubletree, or any business, to use my profile in a manner consistent with my own Facebook settings?
ABOUT THIS APPYou are logging into DoubleTree Social Loyalty asTHIS APP WILL RECEIVE:
I teach the core course on information systems in our BBA program. One of our case studies by David Kroenke, Singing Valley, speaks to the dangers of email marketing based on incomplete information. The example was a wheelchair-bound former guest who received a special offer for extreme skiing and the wife who found out that her husband had been ... you get the picture.
Does a Facebook profile provide enough context to target a particular market segment? To what degree of access will Facebook privacy become a concern? Do we need a marketers setting on our Facebook profile to reveal what we want them to know?
Readers - chime in - would you accept this offer? Should I?
