Some interesting data from Search Engine land on the half life of a social media link. The half life is a little less than three hours.
How do you keep tweets in front of your audience? I'm not sure tweeting again in a few hours makes sense except of course for important ones. I wonder if time of day made a difference (e.g., regional or international interest)?
In any event, one needs to balance your message with intrusion into your neighbor's digital community.
Update 27Oct11
StumbleUpon has a new infographic on the half-life of StumbleUpon content (400 hours). It makes sense given these links are human curated. But a company can't really self-post its content.
Update 08Nov11
Klout's study of the half life of retweets show that higher Klout scores have a longer half-life of retweets except for those on the low-end (presumably followers actually follow).
How do you keep tweets in front of your audience? I'm not sure tweeting again in a few hours makes sense except of course for important ones. I wonder if time of day made a difference (e.g., regional or international interest)?
In any event, one needs to balance your message with intrusion into your neighbor's digital community.
Update 27Oct11
StumbleUpon has a new infographic on the half-life of StumbleUpon content (400 hours). It makes sense given these links are human curated. But a company can't really self-post its content.
Update 08Nov11
Klout's study of the half life of retweets show that higher Klout scores have a longer half-life of retweets except for those on the low-end (presumably followers actually follow).
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